Cowboy Christmas 2022 – Shoppers make their way down the main aisle during the opening night of Cowboy Channel’s Cowboy Christmas at the Las Vegas Convention Center, Wednesday, December 1, 2021, in Las Vegas. (LE Baskow / Las Vegas Review-Journal) @Left_Eye_Images
Custom hat maker Braydan Shaw demonstrates his art as client Mitch Clum examines the Burns Hats booth during the 2019 Cowboy Christmas Show at the Las Vegas Convention Center. This year marks the first with sponsorship of the great Western lifestyle show, now under the Cowboy Channel’s Cowboy Christmas nickname. The expo is held in conjunction with the Wrangler National Finals. Photo by Patrick Everson / Special for the Review-Journal
Cowboy Christmas 2022
Cowboy Channel Cowboy Christmas offers plenty of shopping opportunities for rodeo fans and followers of the Western lifestyle, including several saddle horse sellers. The expo joins forces with the Rocky Mountain Elk Foundation and Outdoor Christmas to conquer the tea rooms of the Las Vegas Convention Center each year during the Wrangler National Finals. Photo by Patrick Everson / Special for the Review-Journal
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Shoppers browse merchandise on display during the opening night of Cowboy Channel’s Cowboy Christmas at the Las Vegas Convention Center, Wednesday, December 1, 2021, in Las Vegas. (LE Baskow / Las Vegas Review-Journal) @Left_Eye_Images
When Las Vegas Events looked for a main sponsor for one of its main events, Cowboy Christmas, the first idea was to find a brand associated with the Western lifestyle. Perhaps a clothing company or other entity in the cowboy / cowboy merchandising space wants to raise their profile and strengthen their association with the Wrangler National Finals.
But when he made the proposal, Bo Gardner, VP of Marketing for Las Vegas Events, had an unexpected opportunity: the chance to partner with a company that featured all aspects of Cowboy Christmas, instead of a partner who could be a competitor. with someone . by exhibitors. .
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Thus, when the NFR returns to Las Vegas, a massive display in the South Halls of the Las Vegas Convention Center, under the nickname: Cowboy Channel Cowboy Christmas.
“This is the first time Cowboy Christmas has ever had a main sponsor,” Gardner said, pointing to Patrick Gottsch, CEO of RFD-TV, which owns the Cowboy Channel, as key to forming this partnership. “It fits perfectly, because in the overall scheme of things, it brings strong value to Patrick’s brand and our brand. He has the opportunity to inherit over 230,000 attendees and all exhibitors and sponsors benefit from knowing that Cowboy Channel exists. .
The Cowboy Channel acquired the NFR broadcasting rights last year, replacing CBS Sports Network, and actually got a pretty good deal under the circumstances. Due to restrictions on the pandemic, the NFR had to take a year off from Las Vegas and was held in the Dallas suburbs. But the Cowboy Channel has increased the NFR’s television ratings.
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However, Gottsch and his friends at RFD-TV – a longtime Christmas Cowboy affiliate – were eager to return to Las Vegas, looking for a way to gain a broader presence at the Western lifestyle show.
“Cowboy Christmas is always something we look forward to every year,” Gottsch said, before acknowledging the rebranding. “I don’t know how it could be more perfect. Being sponsored and called Cowboy Channel Cowboy Christmas is child’s play. We can benefit a lot throughout the year.
“This is a great marketing opportunity for both organizations. We can market all year round and excite people.
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And remember it’s not just Cowboy Channel Cowboy Christmas. Much of the second floor of the Expo is occupied by the Hunter Rocky Mountain Elk Foundation and outdoor Christmas.
“We overlap with Christmas Cowboy. The live stage is below and we produce half of the content on that stage. We are 100% partners in that,” said Steve Decker, CEO of RMEF, noting that, like everyone else, is very interested in the Las Vegas Expo. “It’s just a feeling of returning to normal. So far, for a year, we really push the user experience. It will be everything it has historically been and more. And for those who have never attended, this is a ‘ experience you should all see. “
Decker promises that Hunter and visitors to the Christmas outdoor adventure will have an expanded experience on both floors of the convention center.
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“Every vendor is back, plus a few, and (we have) some new interactive events,” Decker said. He purposely recorded a new Cowboy Revival every afternoon on the main level live stage, hosted by country music writer and artist – and former rodeo cowboy – Shane Minor. The event will focus on the history of traditional country music.
In the wake of the lost year, Decker is delighted that Hunter and Outdoor retailers are back on track.
“It’s an opportunity for exhibitors to come down and do what they do. There are a lot of small businesses and this show is an important part of their success,” Decker said. “A lot of these small businesses depend on it. It’s an important source of income. It’s a great way for these small businesses to end the year.
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Additionally, Cowboy Channel Cowboy Christmas as a whole has been expanded. Gardner and Gottsch echoed Decker’s enthusiasm for the live stage program: Cowboys for Conversation Calcutta, which kicks off today at 10:15 am; followed by the long and popular Outside the Barrel with Flint Rasmussen at 11:15 am; then Revival of the Cowboy at 12:30; and each afternoon ends with the brand new Cowboy Channel NFR Tailgate Party, starting at 1.30pm.
“We’re copying GameDay to ESPN,” Gottsch said of the Tailgate show. “There are a few hours to the rodeo and the evening broadcast begins. We have the pre-game show, then the rodeo, then the post-game show, then the gold buckle ceremony.
Gardner added, “We are trying to find a place for the Tailgate Party in Las Vegas. With the Cowboy Channel Cowboy Christmas present, he is already there, building a rodeo party every night. The live stage has been completely refurbished. high level and the overall production will mimic what you see in a normal TV show. This is a first-class step. “
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The NFR Tailgate Party ends daily at 4pm, as does Cowboy Christmas, giving rodeo fans plenty of time to get to the Thomas & Mack Center or viewing party before the NFR’s new night start time. 17:45. An hour earlier than in previous decades, Gottsch’s adaptation is expected to increase television ratings.
Cowboy Christmas has more sellers. Gardner said through the relationship built in Texas at NFR last year, Cowboy Christmas found the homes of 35 vendors who weren’t present at the previous fair. Among the newcomers is King Ranch, a well-known leather, western apparel and outdoor products company in Texas, which has a 160-year history.
“We’ve been to NFR a few times and checked out Cowboy Christmas,” said Lance Hancock, King Ranch store operations manager. “Last year, with the arrival of the NFR in our backyard in Texas, all the points were connected. We are really excited about Christmas Cowboy. We think it is a logical choice for King Ranch in Las Vegas, to capture a customer base that we don’t Currently many people visit Christmas Cowboy from the West Coast, California, Oregon and Washington.
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“So this is another point of contact for us to interact with customers and tell people the story of King Ranch.”
King Ranch is certainly not alone in this goal, joining more than 350 Cowboy Christmas exhibitors and hundreds more at Hunter and Outdoor Christmas. In fact, they wanted more exhibitors than were allowed in, a sign that the vendors, like millions of people across the country, were eager to travel and get on with their lives.
“It’s the largest waiting list we’ve ever had, nearly 200. It’s a good deal,” Gardner said.
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Better problem: one more day – or at least a few hours that day – for buyers, rodeo fans, and sellers alike. This year, Cowboy Christmas begins Wednesday, the night before NFR, with a Christmas tree lighting ceremony and the opening of the entire exhibit floor.
Thanks to a year of brainstorming and a major collaboration with Cowboy Channel, the show will cross the tide at NFR on December 11th.
“I am very excited about Las Vegas in 2021. I think it will be the most popular ever. We see it everywhere,” said Gottsch, noting the high turnout at many of the Cowboy Channel rodeos. “People have come out of COVID with a new appreciation for rodeo. I think they will show the appreciation that comes to Las Vegas. Not only is the Western lifestyle business booming, but it has exploded this summer and the rodeo is the US state sport.
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“We’ll put everything behind it. Get the rocket